• Jude Aravind Abraham

    Digital & Content Marketing Manager




    I like to think of myself as an idealist stuck inside the mind of a realist with the heart of an optimist.


    I believe the most important attribute for any organization is the ability to resonate its message with its intended target audience. As human beings we desire emotional validation throughout our lives which causes us to present an image we feel is in line with what society views as worthy. Therefore, what makes a successful company is how it connects with the customer in a way which adds value in the shape of personal satisfaction to the individual as perceived by those closest to them.


    To me the bedrock of capitalism and modern day society is intrinsically linked with the discipline of Marketing. This is why I dedicated years of tertiary study to complete a qualification specializing in this field and have selectively taken roles where my skills were crafted and enhanced in order to succeed in today's decentralised market driven society.


    I envisage organizations to be led by visionaries, shepherded by ideals, fashioned in conundrums, understood by the enigmatic, infused with innovation, driven by the factual, and cultured in the alluring.


    I am an ambitious professional with proven experience in social media, market research, brand development, content marketing, and digital marketing from my time in the Middle East; enhanced analytical skills from my time working in insurance pricing as a business analyst; a logical methodology gained while operating in telecommunications as a reporting analyst; a seasoned salesperson in multiple industries; an amateur live musician; a recreational writer; and an adventurer who's traveled five continents.


    I seek to be part of an organization which is dynamic, challenges the status quo, promotes ingenuity, celebrates creativity and offers opportunities for individuals to prove themselves. I am open to all industries and particularly desire to work in an environment which embraces and values the ideas of its employees.

  • “Courage is the first of human qualities because it is the quality which guarantees the others.”





    Business Analysis

    Data Analysis


    Search Engine Optimization

    Social Media Marketing

    Content Marketing

    Digital Marketing

    Online Marketing

    Market Research


    Mobile Marketing



    Customer Service






    Higher Education

  • “Out of clutter, find simplicity.”

    Albert Einstein

  • Publications

    Cyber Week 2017 highlights latest breakthroughs in cybersecurity

    Featured Article Written for Tel Aviv University - 12/07/2017

    An article I wrote for Tel Aviv University about Cyber Week titled "Cyber Week 2017 highlights latest breakthroughs in cybersecurity" which is hosted by Tel Aviv University and the Israeli National Cyber Directorate among others. The event included a visit by Israeli Prime Minister Benjamin Netanyahu among other notable figures. The article was featured on the University's homepage and posted across its social media platforms.

    Tel Aviv University - All-Access Mission 2017 forges fresh ties to TAU

    Featured Article Written for Tel Aviv University - 07/06/2017

    An article I wrote for Tel Aviv University titled "All-Access Mission 2017 forges fresh ties to TAU" about the annual visit by the next-generation of governors and the affect it had on their connection to the University. The article was featured on the University's homepage and posted across its social media platforms.

    Featured Blog Post on GoAbroad

    Featured Blog Post on GoAbroad - 07/02/2017

    An article I wrote for GoAbroad on behalf of OnlinePianist titled "7 Things You’ll Never Expect From an Internship in Israel" outlining the unexpected experiences an internship in Israel brings. Written in order to attract future interns to the company, as well as increase our SEO footprint. The article was featured on their homepage.

    OnlinePianist Blog Posts by Jude Aravind Abraham

    Featured Blog Posts Written for OnlinePianist - 2014-2016

    Initiative undertaken to drive more traffic to our services through SEO strategy using content creation in order to increase user engagement by featuring our content on various media outlets; thereby growing brand recognition and visibility of our piano notes products on multiple platforms. A total of 32 articles.

    Guest Blog Post for TakeLessons

    Guest Blog Post for TakeLessons - 04/10/2016

    An article I specifically wrote for TakeLessons titled "How to Use Apps to Supplement Your Piano Lessons" to help promote the launch of OnlinePianist's new website. The article was posted on their social media networks and their weekly newsletter.

    Intrepid Travel: Africa & The Middle East 2015

    Photograph Featured on Intrepid Travel's Brochure - 2015

    My photograph was selected to be featured on Intrepid Travel's official brochure for their "Africa & The Middle East" tours in 2015.

    Featured Blog Post on TakeLessons

    Featured Blog Post on TakeLessons - 11/09/2015

    An article I wrote titled "How Does Playing the Piano Make You Smarter?" was picked up by, and featured on TakeLessons website and posted on their social media networks.

  • “Commitment is what transforms a promise into reality.”

    Abraham Lincoln



    Tel Aviv University

    Tel Aviv University

    Tel Aviv University (TAU) is a public research university in Tel Aviv, Israel. With over 30,000 students, the University is the largest in the country.


    Digital Media Specialist

    Apr 2017 – Present

    • Design digital media campaigns aligned with business goals
    • Coordinate the creation of digital content (e.g. website, articles, press releases and live reporting)
    • Manage end-to-end digital projects
    • Improve our web presence to boost brand awareness
    • Maintain a strong online presence through social media
    • Liaise with other departments to build relevant and engaging content
    • Suggest and implement direct marketing methods to increase brand awareness
    • Improve Twitter profile by implementing industry best practices
    • Stay up-to-date with digital media developments
    • Developing social presence and advocating brands effectively
    • Stay current in marketing trends and news e.g. Google updates and changes in algorithms

    Wall Street English

    Wall Street English

    Wall Street English is among the largest providers of English language education for adults around the world.


    Corporate Teacher

    Mar 2017 – Present

    • Classroom management; planning, preparing and delivering lessons to a range of classes and age groups
    • Marking and providing appropriate feedback; devising, altering and producing new material
    • Attending and contributing to training sessions
    • Basic administration, such as keeping lesson plans, checking attendance records, and analyzing student progress



    OnlinePianist develops a one of a kind animated piano tutorial application which enables its users to fully design their piano learning experience.


    Digital & Content Marketing Manager

    Aug 2015 – Present

    • Build and manage a rich content calendar that attracts a qualified audience to our owned properties (including blog posts, partnership deals, contests, applications, infographics, etc.).
    • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
    • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
    • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
    • Build and manage the company’s social media profiles and presence, including Facebook, Twitter, Google+, YouTube, and additional channels that may be deemed relevant.
    • Create shareable content appropriate for specific networks to spread both our brand and our content.
    • Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
    • Run regular social promotions and campaigns and track their success (e.g. Twitter chats, Facebook Contests, etc.).
    • Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
    • Drive consistent, relevant traffic and leads from our social network presence.
    • Explore new ways to engage and identify new social networks to reach our target buyers.
    • Track, measure, and analyze all initiatives to report on social media ROI.
    • Manage both on-page SEO and off-page SEO for the company.
    • Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
    • Stay up-to-date with the latest technological trends and changes with SEO and major search engines.



    Visionstream is Australasia's premier ICT and Telecommunications solution providers with a National Australian and New Zealand footprint.


    Reporting Analyst

    Apr 2014 – Jul 2015


    • Responsible for processing and analysing business performance, manipulating and analysing vast amounts of data to determine common failure points within the business and taking ownership to find solutions.
    • Creating and introducing operational reporting (daily, weekly and monthly) to identify current performance.
    • Completing root cause analysis to determine opportunities for improvement in key areas of the business.
    • Monitoring and reporting on the effectiveness of any initiatives introduced to improve overall performance of the specific area under scrutiny.
    • Participation in and the promotion of a continuous improvement culture in the program management team by recognising areas of improvement.
    • A focus on improving KPIs through continuous improvement to maximise company efficiency across all aspects of the fibre installation project.



    OnlinePianist develops a one of a kind animated piano tutorial application which enables its users to fully design their piano learning experience.


    Marketing Consultant

    Jan 2013 – Jul 2014


    • Responding to customer queries via electronic mail including customer resolutions, feedback, disputes, complaints and suggestions.
    • Maintaining an active social media presence on Facebook, YouTube, Google+ and Twitter. Responsibilities include conducting weekly competitions, promoting new content from our main website as well as undertaking advertising campaigns via these outlets in order to grow our fan base.
    • Researching and presenting competitor reports outlining our main advantages, disadvantages, and areas of market opportunity as well as parts worth consolidating.
    • Creating custom Media/Press Kits to showcase our product and illustrate potential cross market promotion.
    • Daily upload of videos to YouTube. This includes recording, editing, and adding graphics to each individual video.
    • Editing images and graphics using Adobe Photoshop for advertising campaigns as well as on our website.
    • Discerning the best images to download from Getty Images and understanding how best to utilise this license with our services.
    • Proof reading materials for style, grammar, etc. for the FAQs, Disclaimer, Terms and Conditions sections of the website.
    • Writing a weekly blog on our website whereby connecting directly with our users and helping us feature our product on other websites in a more indirect way.
    • Researching potential alternative marketing opportunities for the promotion of our iPad/iPhone applications in the form of sponsored written content on popular application websites, blogs, forums, news media, etc.
    • Generating leads and making contact with blogs, technology websites, news media, third parties, etc., to feature and review our iPad app with overall success.
    • Designing and creating a company wide email signature with functional links to each of our products and social media sites.
    • Ability to adhere to deadlines and manage multiple projects simultaneously using Google Docs, Google Sheets and Google Drive to collaborate on projects.



    iiNet is Australia's second largest DSL Internet Service Provider and the leading challenger in the telecommunications market.


    Customer Service Representative

    Feb 2014 – Apr 2014


    • Consistently available to manage all customer interactions as rostered, inclusive of calls, emails and tasks.
    • Offering a solution based approach to all customer interactions tailored to the needs of the individual customer.
    • Contributing to staff, team and development meetings and ensuring that knowledge is shared amongst all team members to provide exceptional customer service.
    • Capacity to reason, learn and solve problems in an efficient and sophisticated manner; able to understand more conceptually demanding ideas and perform complex work as required; the potential to quickly learn new skills and ways of doing things.
    • Using language effectively and demonstrating clear, articulate and succinct communication.
    • Ability to adapt communication style and language to communicate technical information to non-technical people in a clear and articulate manner.
    • Ability to handle varied responsibilities; readily switching to alternate strategies if there were better options; the ability to respond differently in different situations, to different people and to different ideas.
    • Developing alternative courses of action that were based on logical assumptions and factual information that took into account consideration of resources, constraints and organizational values.
    • Evaluating rational and emotional elements of situations, making confident decisions, appreciating short and long term factors and displaying speed without rashness.
    • Demonstrating sound expertise in and understanding of: internet infrastructure, multiple products and services including routers and hardware, relevant company policies and procedures, basic fault finding procedures or ability to locate these at short notice, troubleshooting internet problems and faults, core level management accounting principles and practices, computer networks and various software, standard PC and associated packages, on-line client accounting system and phone system.

    AA Insurance

    AA Insurance

    AA Insurance is one of New Zealand’s leading providers of car, home and contents insurance for everyday New Zealanders.


    Business Analyst

    Jan 2012 – Jan 2013


    • Competent in SAS operation for daily use in gathering information relating to sales, claims, telephony, etc., as well as Microsoft Excel, Microsoft Access and Microsoft Word which were daily requirements.
    • Providing charts/diagrams to other departments of progress in selected areas when requested.
    • Constantly tweaking pricing factors around all products and trying to maximise revenue with the focus of growing market share.
    • Responsible for introducing several new pricing factors whereby our prices reflected our risks more accurately and thus gave us more variables to factor into our price controls.
    • Point of contact for the Contact Centre regarding any pricing related queries and clarifying any doubts brought forth by either customers or consultants.
    • Producing monthly reporting specifically looking at loss/profit ratios and policy termination rates as a measure across varying factors.
    • An integral part of the launch of a new motor insurance product, which was the first new product launched in 17 years. This was also the first time in New Zealand that a fourth type of motor cover policy was ever offered by a major company.
    • Involved with the amalgamation of AA Insurance's subsidiary, SIS Insurance. This included estimating the cost of the amalgamation in regard to revenue affected as well as the best way to underwrite the policies. We then introduced a new pricing mechanism whereby the price discrepancy could be automated by our operating system rather than having to be manually adjusted annually by underwriters.
    • Programmed calculators through Microsoft Excel for the Claims Assist department in order to assist with estimating the cost of future premiums as a result of claims made by customers.
    • Extracting, manipulating, and presenting data to other departments which included but were not limited to: Marketing, Sales and Service, Claims, Business Improvement, Underwriting, Corporate Affairs and the Executive team.

    AA Insurance

    AA Insurance

    AA Insurance is one of New Zealand’s leading providers of car, home and contents insurance for everyday New Zealanders.


    Contact Center Sales Specialist

    Jan 2011 – Dec 2011


    • Exceeded my sales target for every month in which I was in the sales team. I achieved 114% of my sales target for the month of January, 138% of my sales target for the month of February, 143% of my sales target for the month of March, 140% of my sales target for the month of April, 127% of my sales target for the month of May, 118% of my sales target for the month of June, 143% of my sales target for the month of July, 175% of my sales target for the month of August, 147% of my sales target for the month of September, 134% of my sales target for the month of October, 127% of my sales target for the month of November, and 133% of my sales target for the month of December.
    • Achieved the highest sales in the company in the very first month I was promoted.
    • Broke the company record for the most sales achieved in a month in March 2011. This is a record which still stood when I left.
    • Achieved the highest sales for the quarter ended March 2011 with 703 sales. The next highest person had 496 sales.
    • Achieved the highest sales for the quarter ended June 2011 with 689 sales. The next highest person had 664 sales.
    • Achieved the highest sales for the quarter ended September 2011 with 149% of my target. The next highest person had achieved 147% of target. As recognition of this I was awarded a personally written congratulatory letter by the CEO.
    • Consistently achieved daily, weekly and monthly sales targets and having one of the highest conversion rates of quotes to sales in the sales team at nearly 60%.
    • Kept outstanding debt at the bare minimum and maintained an extremely high percentage of paid policies for every month.
    • Exceeded BPIs/KPIs for the full 12 months I was in this position before being promoted to the pricing team as a business analyst.

    AA Insurance

    AA Insurance

    AA Insurance is one of New Zealand’s leading providers of car, home and contents insurance for everyday New Zealanders.


    Contact Center Sales & Service Representative

    Jun 2010 – Dec 2010


    • Selling as well as adjusting details of customers' policies and answering their queries over the phone.
    • Arranging call backs and providing solutions to complex issues or case by case scenarios after gaining feedback from relevant groups including team leaders, underwriters as well as those in finance.
    • Ascertaining best plan for customers and taking them through the sign up process of insurance policies, while ensuring all procedures are followed accurately.
    • Experience in underwriting customers on a daily basis. Assessing them against our underwriting criteria and going through the appropriate channels when applicable.
    • Keeping outstanding payments to a minimum. Collecting premiums from customers on a daily, weekly and monthly basis and ensuring policies cancelled due to non-payment are kept at the very minimum.
    • Meeting daily, monthly and weekly sales targets as well as consistently meeting all other BPIs/KPIs thus constantly improving all statistics.
    • Presented with a certificate by both the contact center manager and customer service manager for outstanding customer service in October 2010.
    • Dual branded in both AA Insurance as well as SIS Insurance (a subsidiary of AA Insurance) systems, practices, and underwriting procedures as well as exceeding targets of both companies requirements.
    • Highest sales conversion rate in the entire contact centre for November 2010 at 73%.
    • Exceeded BPIs/KPIs for the last two months I was in this position before being promoted to the sales team as a sales specialist.



    Farmers is New Zealand's largest fashion department store chain.


    General Sales Person

    Nov 2006 – Dec 2009


    • Face to face customer service: 1 on 1 sales.
    • Handling cash/EFTPOS machines as well as opening and closing registers.
    • Working through procedures involving repairs, replacements and ensuring overall customer satisfaction, especially in the Small Appliances department.
    • Contacting vendors regarding repairs/replacements, customer orders and deliveries.
    • Creating and organizing store displays in line with company health and safety guidelines.
    • Adept at understanding people and reading their responses, which enabled me to gauge a customer’s needs accurately.
    • Merchandising: Manchester, Tabletop, Kitchenware, Giftware, Menswear, Footwear, Childrenswear and Small Appliances departments.
    • Maintaining sales figures for my department/s, and providing optimum service to every customer, etc.

    • Confidence dealing with customers from a wide variety of backgrounds, including customers with complaints and warranty issues.
    • Ability to adapt communication style to suit the customer.

  • “An investment in knowledge pays the best interest.”

    Benjamin Franklin



    University of Auckland

    University of Auckland

    Marketing & Management

    2006 - 2010


    The University of Auckland is the highest ranked New Zealand university in the main world university rankings systems.

    • 81st in the Quacquarelli Symonds (QS) World University Rankings (QS Rankings) for 2016/17.
    • 165th in the Times Higher Education (THE) World University Rankings (THE rankings).
    • In the 151-200 band for the Academic Ranking of World Universities (ARWU).
    • Placed 27th in the Reuters Top 75: Asia's Most Innovative Universities rankings.
    • In the 51-60 group for the QS Employability Ranking.
    • The Business School is among 1% of business schools globally to achieve Triple Crown accreditation from AACSB International, EFMD-EQUIS and AMBA.


    The University scored the highest possible rating of Five Stars Plus in the QS Stars University Ratings, with maximum five-star ratings in each of the areas evaluated: teaching, employability, research, internationalisation, facilities, innovation, access and discipline rankings and accreditations.

    Kelston Boys High School

    Kelston Boys High School

    National Certificates of Educational Achievement (NCEA) 1-3 & New Zealand Qualifications Authority (NZQA) University Entrance

    2001 - 2005


    • Kelston Boys High School is an all-boys state secondary school in Kelston, a suburb in the Waitakere region of Auckland, New Zealand.

    Personal Accolade: Waitakere City Council Award for Excellence in the Humanities as the top student across all humanities subjects from the entire school.

    Activities: Football, Cricket, Music, & Drama.

  • “True knowledge exists in knowing that you know nothing.”


  • Certifications

    eTeacher Group


    March 2016 – December 2016

    The Ulpan teaching method was initiated soon after the creation of the state of Israel in 1948, using associative learning to teach Hebrew in Hebrew. eTeacher implements the Ulpan method to teach, using basic vocabulary revolving around Jewish holidays, traditions, modern day Israeli culture and current affairs.
    The classes focus on speaking, reading and writing. At the end of the course the students know how to:

    • Speak in Hebrew and ask for objects found in their surroundings.
    • Express feelings and emotions in Hebrew.
    • Construct sentences in Hebrew in their correct grammar.
    • Read short texts, stories and essays in Hebrew.
    • Write short texts in Hebrew.
    Professional Association of Diving Instructors


    November 2015

    • Knowledge Development to understand basic principles of scuba diving
    • Confined Water Dives to learn basic scuba skills
    • Open Water Dives to use your skills and explore
    eTeacher Group


    July 2013 – March 2014

    The Ulpan teaching method was initiated soon after the creation of the state of Israel in 1948, using associative learning to teach Hebrew in Hebrew. eTeacher implements the Ulpan method to teach, using basic vocabulary revolving around Jewish holidays, traditions, modern day Israeli culture and current affairs.


    The classes focus on speaking, reading and writing. Throughout the course students learn the Hebrew alphabet (Aleph Bet), vowels, and acquire a vocabulary of roughly 500 words in Hebrew, enabling them to conduct a basic conversation in Modern Hebrew.

    ACE Training Ltd

    ACE Training Ltd

    September 2012

    Working with Worksheets and Workbooks
    Learn how to view two different parts of your worksheets at once or two different worksheets at once. Group sheets together so that you can work on several at once. Create a link between two workbooks or consolidate the data from several workbooks into a single summary. Save a workspace to save time in the future.

    Working with Formulae and Functions 2
    Focus on conditional functions such as IF, COUNTIF and SUMIF Working with Formulae and Functions 1 is in our Excel Essential Skills course)

    Working with Formats
    Control how numbers are displayed in your workbook. Learn about Conditional Formats. Create and apply your own style with customised formats

    Link to other documents
    Create formulas to other excel spreadsheets or hyperlinks to other documents

    Using Templates
    Possibly the biggest time saving feature of all: make your own template.

    Auditing a Worksheet
    Discover how to control what data is entered into your spreadsheet and then learn how to find just where that error is coming from.

    Working with Data 1
    Subtotal your data or apply a Filter. (Working with Data 2 is in our Excel Data Analysis and Reporting course)

    Using Names
    Name a cell. Name a range of cells. Name a constant. Makes things a lot easier.

    Collaborating with Workgroups
    Protect your workbook to stop accidental editing.

    ACE Training Ltd

    ACE Training Ltd

    June 2012

    The Microsoft Excel Window
    Becoming familiar with the Microsoft Excel screen layout, terminology, panes within the Task Pane.

    Working with Cells
    Learn how to enter data and then change it. Covers techniques for Cut/Copy and Paste, Find and Replace, AutoFill, and Sorting. Also covers effective ways of navigation around the worksheet.

    Formatting, Page Setup and Printing
    Learn to use the tools that control the appearance of your worksheet. Discover how to control the way its printed.

    Working with Worksheets
    Decide how many sheets your workbook will have. Add or delete sheets as needed. Move them around and change their names. Then insert or delete rows as well.

    Working with Formulae and Functions 1
    Start by learning how to select ranges of cells. Then move on to making calculations based on the data in those cells. Learn how to use the AutoSum function and the Formula Palette. (Working with Formulae and Functions 2 is in our Excel Timesaving Features course)

    Using Charts 1
    Create a chart from your data. Then learn what to do when you change your mind. (Using Charts 2 is in our Excel Data Optimising course)

    Working with Files
    Quickly email your worksheet to someone or save it as a web page.

  • “Never confuse the size of your paycheck with the size of your talent.”

    Marlon Brando


  • “All men dream; but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to find that it was vanity; but the dreamers of the day are dangerous men, for they may act out their dreams with open eyes, to make it possible.”​

    T. E. Lawrence

  • About Me

    My life highlights include snorkeling with sharks in the Bahamas, scuba diving with dolphins in the Red Sea, floating in the Dead Sea, sailing on the Sea of Galilee, dancing with Rabbis at Israeli synagogues, praying at the Wailing Wall in Jerusalem, kayaking down the Jordan river, horse riding through the mountains of Petra, riding on the back of a jeep through the desert of Wadi Rum, traveling by camel around the pyramids of Giza, trekking up Mount Sinai to watch the sunrise, mountain biking over the hills of Austria, climbing the entire flight of stairs up the Eiffel Tower, drinking a vodka martini (shaken not stirred) inside the Monte Carlo casino, living in a 16th century chateau while wine tasting in central France, relaxing on a gondola ride though the canals of Venice, zip lining over the Swiss Alps, reviving my inner gladiator inside the Colosseum in Rome, "pushing" the Leaning Tower of Pisa, dining at the coffee shops of Amsterdam, earning a beer drafting license from the Heineken Museum, boarding the Maid of the Mist at Niagara Falls, enjoying the 4th of July fireworks in Washington DC, skydiving from 12,000 feet and bungy jumping off bridges in New Zealand, participating in a superhero flashmob, "holding" the Taj Mahal in the palm of my hand, jogging up the Rocky Steps in Philadelphia, going inside The Pentagon in Virginia, watching the New York Knicks play at Madison Square Garden, quad biking to Cape Greco in Cyprus, having my photograph featured on Intrepid Travel's official brochure for their "Africa & The Middle East" tours, studying the Astronomical Clock in Prague, writing and performing songs in public, and most importantly finding my one true love in the Holy Land, proposing to her on the shores of the Mediterranean Sea, and getting married in the Promised Land of Israel.