OnlinePianist: Company Email Signature
The Official Email Signature of OnlinePianist.com
"Simplicity is the ultimate sophistication." - Leonardo da Vinci
OnlinePianist's company wide email signature was designed by me. Incorporating its most important social media and revenue channels, every customer interaction doubles as a chance to enhance the OnlinePianist brand.
The email signature was created with a fun, professional yet accessible theme in mind.
Without sacrificing quality, the email signature takes a minimalist approach to showcase OnlinePianist's website, app store listings, and social media channels.
The main logo is big, bold and eye-catching, while the social media icons were chosen as they looked pencil-drawn in order to evoke the brand's playful, friendly nature as I believed this was something all OnlinePianist's users could relate to. As the social media channels' icons are universally recognizable, no text is present for the sake of not overwhelming recipients with copious information.
The iOS and Android store icons are clear and distinct for users to access each of these with the click of a button. The only visible text in the entire email signature are passive calls to action as part of the Apple and Google app store buttons.
As for the font of the name and position of the person at the company, a typewriter style Fixed Width font was chosen due to its timeless appeal and scarce usage in order to differentiate itself from the body of the email which used an engaging and easily readable Sans Serif font.
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